Generative Engine Optimization (GEO), is the practice of ensuring your brand is discoverable inside AI-powered search results. Instead of browsing traditional search engines like Google, users are increasingly turning to platforms like ChatGPT, Perplexity, and Google AI Overviews for direct answers.

The challenge? These AI engines decide which sources to cite. If your brand isn’t included, you’re invisible. GEO platforms help brands monitor where they stand, track competitors, and improve how often they’re mentioned in AI answers.

Two of the leading names in this space are Bear and Profound. While both aim to help brands navigate the shift, their approaches reveal a sharp divide: one empowers action, while the other remains a monitoring tool.

Bear vs. Profound: A Direct Comparison

Bear

Built for ambitious brands that want to grow AI visibility, not just monitor it:

• Visibility tracking: Monitor your brand across ChatGPT, Perplexity, Google AI Overviews, and more. See exactly where you’re visible, and where competitors stand.

• Blog generation: Bear analyzes the sources AI models cite and generates content in the same style, boosting your references.

• Email outreach: Built-in tools let you contact the authors of cited sources directly, turning insights into new backlinks and mentions.

• No wasted research: Bear automatically surfaces commonly asked prompts in your industry, giving teams instant visibility into what matters without hours of GEO research.

• Pricing advantage: Starts at $200/month, with enterprise plans that scale globally without credit-based restrictions.

• Global reach: Coverage in 100+ countries, giving brands a wider international footprint out of the box.

• Future-ready: Frequent updates add support for new AI engines and integrations as they emerge.

Bear’s philosophy is simple: don’t just measure AI visibility, but also improve it.

Profound

Positioned as an enterprise monitoring platform:

• Analytics-heavy: Provides dashboards for sentiment scoring and citation monitoring

• Global reach: Tracks 50+ countries

• Price hurdle: Entry-level plans start at $499/month, with more features reserved for enterprise contracts.

• Enterprise compliance: Offers SSO integration

In practice, Profound works as a monitoring system rather than a growth driver. It delivers data, but without Bear’s action-oriented workflows, it risks becoming shelfware for brands that don’t have large internal SEO or analytics teams.

Why Ambitious Brands Prefer Bear

Take action, not just measure

Bear is built for brands that want more than dashboards. While other platforms emphasize tracking, Bear gives you tools to actively improve AI visibility. From auto-surfaced prompts that show you exactly what users are asking, to outreach workflows that close competitive gaps, Bear is designed to turn insights into results.

Scale without runaway costs

Bear’s pricing starts at $200/month, making it accessible to startups, agencies, and mid-market teams while still offering enterprise-grade scalability. Unlike credit-based or premium-only pricing models, Bear’s plans are straightforward and predictable. This allows brands to scale their visibility efforts without worrying about sudden overages or cost surprises.

Solve visibility gaps with built-in playbooks

Bear doesn’t just flag where you’re missing mentions; it shows you how to fix it. With actionable workflows, outreach templates, and guided strategies, teams can close competitive gaps quickly. Enterprise clients also gain access to custom integrations and a dedicated GEO strategist to accelerate results.

Empower lean teams to compete with giants

Not every brand has a full in-house GEO or analytics department. Bear was designed with accessibility in mind, offering clean dashboards that highlight only the most impactful insights. This makes it possible for lean teams to take advantage of GEO without needing a technical analyst to interpret the data.

Achieve results that justify investment

Bear’s customers report measurable improvements in citations and mentions within weeks. By combining tracking with action, Bear helps brands move from invisible to competitive in AI search far faster than with monitoring alone. Performance benchmarks consistently show Bear users growing their share of AI mentions at a pace unmatched by traditional GEO platforms.

Built for the future of AI search

Bear moves quickly. As new AI engines emerge and existing ones update, Bear adapts its tracking to keep customers ahead of the curve. Whether it’s ChatGPT, Perplexity, Claude, or Google AI Overviews, Bear ensures you’re not left behind in the most important shift in digital visibility since the birth of SEO.

Why AI Visibility Matters

AI is becoming the front door to the internet. More and more, users aren’t clicking links. They’re accepting AI-generated answers. If your brand isn’t cited, you aren’t part of that conversation.

This is about more than vanity. Every lost citation is a lost customer. Every competitor mentioned instead of you is market share slipping away.

That’s why GEO platforms matter, and why choosing the right one is critical.

Bear gives brands the tools not only to understand their AI visibility, but to improve it directly. For companies that want to win in this new search landscape, Bear is proving to be the platform of choice.

See How Bear Can Transform Your AI Visibility

Bear helps brands surface the right prompts, generate the right content, and take the right actions to grow visibility faster than competitors.

Request a demo today and see how Bear can help your brand own the future of AI search.