The way people search for answers online is changing rapidly. AI search engines are answering millions of user queries every day, but they often do so without sending users to any websites. This is a massive shift for marketers and businesses alike. Traditional searches are declining quickly, and regular SEO strategies are becoming obsolete.

The numbers tell it all: according to predictions, traditional search volume will drop by as much as 25% by 2026. It could even get worse, dropping by up to 50% by 2028 [1]. 

With generative engines like Perplexity, Gemini, and ChatGPT taking the center stage, everyone concerned must adapt fast and change strategy to keep up. That’s where generative engine optimization (for short, GEO) comes in. Using the right GEO tools will ensure your brand appears in AI search results. Ignore this and risk your content being buried instead of getting cited.

In this article, we’ll look at the top 10 GEO tools for 2025 that will help your brand stay visible and dominate the new AI search landscape.

What You Should Know About the GEO Landscape in 2025

Generative Engine Optimization is changing how businesses approach online visibility. Traditional SEO focused more on ranking pages, but the goal of GEO is to optimize content so that it becomes visible to AI systems. 

These AI systems directly generate answers for users after gathering the information from tons of sources, and they don’t always link to the source websites. Also, they are selective in the kind of sites they get answers from. Content that does not meet their standard gets ignored and never appears on search results. So the goal is to create your content in a way that AI loves, putting in place everything that will make it visible to the system.

The stakes are now higher than ever, and brands that adapt quickly will gain major advantage over their rivals. Those who delay to catch up risk losing digital visibility. You don’t want to be missing from AI-generated responses.

Why You Should Care About GEO

User behavior is rapidly changing. More people are using AI assistants to get quick answers instead. Why waste time browsing through several pages of search results when AI can give you answers in seconds? This shift means your content needs to be discoverable to AI.

You need to make sure it is accurately represented in AI responses. Learning to do this now is critical to your future success. Thankfully, you do not have to do this manually, many GEO tools are now available to help you track your AI visibility and optimize your content for AI search engines. Let’s take a look at some of the ones currently leading the market.

Top 10 GEO Tools in 2025

Every tool has its own unique approach to GEO and they all address the AI visibility challenge differently. Let's have a look.

1. Bear AI

Top on our list is Bear AI, a pioneering Generative Engine Optimization tool. It offers a simple yet powerful way to see your brand presence across all major AI platforms (ChatGPT, Perplexity, Claude, Google’s SGE). Bear AI is designed for the marketer who needs clear, actionable insights quickly.

Key Features:

• Consolidated Dashboard: View all of your mentions and citations in one single view of the AIs.

• AI Search Performance Score: Get a simple grade on how you are doing.

• Real-Time GEO Assessment: Is a simple, real-time identification of why AIs are or aren’t citing you.

• Content Optimizer: Provides suggestions of what to change in your content to help the AIs identify you.

• Comprehensive competitor Monitoring: Identifies the brands in your space that are winning.

Pros:  

• Extremely user-friendly and easy to use platform.

• Provides instantaneous and actionable recommendations.

• Powerful and cheap for businesses of all sizes.

Cons:

• Premium features for premium pricing

Pricing: starting from just $150 per month, and there's a free trial available. 

Bear AI makes GEO accessible to everyone. It breaks down the complexity and empowers you to compete.

2. AthenaHQ

AthenaHQ is another strong player in the GEO space. It allows brands to see their footprint across multiple generative engines in real time. The company was co-founded by a core team from Google Search and Google's DeepMind [3].

Key features:

• All-round view of brand discovery across generative AI platforms 

• Centralized action center with AI-suggested actions

• Robust monitoring of brand mentions

Pros:

• Technical founding team

• Provides monitoring and actionable solutions

Cons:

• A more expensive option, with plans starting at $900/month.

3. Goodie AI

Goodie AI has full generative search optimization capabilities with actionable insights as well. It makes AI visibility accessible to all. Goodie appears top of NoGood’s list as one of the best GEO tools available currently [3].

Key Features:

• AI search visibility monitoring.

• Content optimization recommendations.

• Brand mentions across multiple platforms.

Pros:

• Full GEO.

• Easy to monitor.

Cons:

You may need to pay more to access the complete features

4. Semrush

Semrush is a big name in traditional SEO, and now they have added GEO[3].

Key Features: 

• Integration with existing SEO tools and workflows.   

• Monitor SERPs for AI search visibility.     

• Competitive analysis for AI search effectiveness.         

Pros:      

• Perfect for teams already using Semrush SEO.   

• Excellent combination of SEO and GEO management across one platform.

5. Scrunch AI

Scrunch AI is all about content optimization. It makes your existing content more readable and citable by AI systems[3].

Key Features:

• Content analysis for AI readability.

• Optimization recommendations for better citation potential.

• Brand mentions.

Pros:

• Specialized for content optimization.

• Practical recommendations.

6. Peec AI

Peec AI has full visibility tracking. It shows you how your content performs on different AI language models [3].

Key Features:

• Track and analyze brand performance on AI platforms.

• Find sources for AI citations.

• Benchmark against competitors.

Pros:

• Great for data driven marketing teams.

• Budget-friendly and flexible tiers for small teams

• Detailed analytics and benchmarking.

Cons:

• Only for basic visibility tracking, you’d have to do much of the optimizing work yourself

• It does not provide actionable insights that helps you rank better like Bear AI does.

7. Rankscale

Rankscale provides a complete package for monitoring and refining brand visibility, particularly for tools such as Perplexity and ChatGPT[3]. 

Key Features:

• Site audit for AI search performance.

• Content optimization for AI ranking improvements.

• Citation and brand sentiment monitoring.

Pros:

• Extremely detailed for serious enterprises.

• Robust competitive analysis tools.

8. KAI Footprint  

KAI Footprint helps brands improve visibility in AI-generated results. The platform includes major models like ChatGPT and Perplexity.  

Key Features:  

• AI brand analytics  

• Competitor monitoring  

• Visibility recommendations  

• Community access and newsletter  

• Custom reporting in paid tiers  

Pros:  

• Strong analytics insights  

• Educational resources included  

• Free tier for initial assessment  

Cons:  

• Advanced features require paid plans  

• Pricing: Paid plans start at $99 per month.

9. Otterly

Otterly focuses on automatic monitoring of links and brand mentions. It includes ChatGPT, Google AI Overviews, and Perplexity. 

Key Features:

• Auto monitoring of brand mentions and links.

• Link citation and brand sentiment monitoring.

• Automated weekly reports.

Pros:

• Perfect for automated monitoring with minimal effort.

• Provides free and paid plans.

10. Knowatoa

Knowatoa investigates AI search discovery and competitor rankings. It analyzes how AI tools assess your brand.  

Key Features:

• Cross AI model tracking for sales questions.

• Competitor comparison and ranking insights.

• AI perception analysis.

Pros:

• Deep insights on competitive analysis.

• Includes a free trial.

Future-Proof Your Strategy: Key AI Search Trends for Marketers

As GEO landscape continue to evolve, and several key trends are driving this change.

1. Multimodal optimization

AI is becoming better at understanding images, audio, and video, so your optimization strategies will need to expand beyond text-only.

• Optimize images for AI understanding.

• Increase your schema markup.

• Build integrated strategies across all media formats.

2. Real-time data integration

AI systems are now using fresh data with the help of techniques like RAG. To keep up;

• Focus on regular updates to your content.

• Consider using real-time data feeds.

• Make sure your content is accurate at the time it is displayed.

3. Entity-based optimization

The emphasis is changing from just keywords to entities. To ensure you stay relevant:

• Make sure you focus on building entity relationships.

• Implement structured data clearly.

• Create content that defines entities and their attributes.

The Winning Combo: Blending SEO and GEO for 2025

Don’t depend only on the regular SEO for your brand visibility. The winning digital marketing strategy in 2025 combines both traditional SEO and GEO. Though they serve different purposes, they complement one another.

Traditional SEO remains important for:

• Building long-term authority at the domain level.

• Capturing specific long-tail keywords.

• Driving direct conversions.

GEO is crucial for:

• Building brand awareness and perception.

• Building your leadership as a thought leader.

• Capturing traffic from AI-first users.

By mastering both strategies, you will maintain your brand visibility and be ready no matter how user searches change.

Final Thoughts

AI-powered search is a game changer. It is both a challenge and an extraordinary opportunity. Only marketers who are fast to adapt will win. Leveraging the right GEO tools and strategy, they will remain visible in the AI-first world.

The tools we described are the leaders in 2025. They will help you plot your course in this new landscape. By starting with a tool like Bear AI, you will be well-positioned for success in the fast-moving world of AI searches. 

The question is no longer “if” we should invest in GEO. It is “which” tool will best position our brand for success. The best time to start was yesterday; the second best time is now.