TL;DR

Scrunch AI tracks AI mentions and provides basic insights for those who just want to monitor visibility. Bear AI goes further, offering precise source analysis, content generation, competitor benchmarking, and AI-powered outreach. For serious AI visibility and measurable growth, Bear AI is the smarter choice, and it’s cheaper too.

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Everyone and their grandma is now using ChatGPT, Perplexity, Gemini and more to find information quickly. With that in perspective, there's no denying that AI platforms are changing how brands get discovered. 

Therefore, if you want to ensure AI engines cite your content and recommend you as a brand of choice to internet users, generative engine optimization is your best bet. 

In this article, we're comparing two leading generative engine optimization platforms, Bear AI and Scrunch AI, to help you discover which one aligns with your marketing goals. But first, let's take a look at how GEO works and how it can improve your bottom line.

What Is Generative Engine Optimization And Why Does It Matter?

Traditional SEO focuses on optimizing for Google’s ranking factors. GEO, on the other hand is the future of search according to Forbes, and it ensures your content is optimized for AI search and content generation engines. That means your brand will be the source that AI tools reference, cite, and recommend.

What does this mean for your business? More high-authority mentions, backlinks, and visibility when decision-makers are asking AI for recommendations. After all, according to the Stanford 2025 AI Index, generative AI attracted USD 33.9 billion in private investments in one year, which is an 18.7% rise from 2023. Moreover, 83% of companies according to Exploding Topics say AI is a top priority in their 2025 business plans. 

In other words, GEO is the difference between your brand being cited as a good choice and not showing up in front of the people searching for you, and if you want your business to gain a competitive edge, the best time to hop onto the GEO bandwagon is now, and 7 Eagles agrees.

What Does Each Platform Do? Bear AI vs Scrunch. 

1. Bear AI

Bear AI is the fastest-growing GEO startup on the internet right now, and for good reason. The GEO platform not only tells you when your business or brand is mentioned by AI search engines. It also empowers you with actionable knowledge you can use to show up more on generative search engines when people search for the products and services you offer.

Granular Source Analysis

Most GEO platforms will tell you if your brand shows up in AI outputs. Bear AI goes a step further by showing you exactly which blogs, articles, and sources the AI models are pulling from when they mention your brand, thanks to granular source analysis.

That way, you can easily see which topics are driving mentions, where gaps are, and what to target next. The outcome? A solid content strategy that drives actual results for your business.

Content Generation

In addition to showing you what topics are getting mentioned on generative search platforms, Bear AI takes it a step further by creating long-form content based on successful blogs and articles already ranking well in your space. The result? Content curated based on what works in your niche, optimized for both search engines and AI discoverability.

Competitor Analysis

Unlike most platforms that just tell you how many times you were mentioned by generative engines, Bear AI also benchmarks your brand against competitors. That way, you can see what your competitors are doing right, where they are falling short and what you can do to get a bigger piece of the market share in search queries. 

AI-Powered Outreach Agents

Mentions on generative AI engines are good. But those with backlinks on high-domain authority sites are better in our books. Bear AI’s outreach agents will help you place your content across relevant sites on the web so you get referenced by both generative engines while also earning authority in a traditional SEO sense. That way, your domain authority will skyrocket, and so will your ROI.

2. Scrunch AI

Scrunch AI is a pretty straightforward GEO platform. It's an easy-to-use tool that allows you to track brand mentions in AI-driven search results, making it perfect for small and growing businesses that simply want to keep track of when they show up in searches; nothing more, nothing less.

AI Citation Monitoring

Scrunch AI’s biggest selling point is mention tracking. Whenever AI platforms reference your brand, Scrunch logs it and keeps you posted. It also shows you when your competitors are mentioned, allowing you to measure your market position and presence. However, while you’ll see when you’re mentioned, you won’t always get the deeper context, which can limit the number of actionable takeaways you get.

Prompt Analytics

Scrunch AI also provides surface-level insights on any prompt, allowing you to see citations for those prompts, which brands are being mentioned and more. It’s good enough for spotting trends, but not great enough for drilling into the granular data you would need for strategic campaigns. For smaller teams, it’s an easy way to get visibility without drowning in data, but it won’t fully give you the insights you would need to connect GEO insights directly to revenue.

Bot Traffic Analysis

Scrunch AI tells you when AI bots crawl your site, which pages they visit and the purpose of their visit. While it's good to know when bots crawl your site, it doesn’t offer the depth needed for you to make actionable decisions using that information. 

Parallel Website For AI Engines

Scrunch's AI Experience Platform (AXP) is designed to create a different version of your website and content specifically for AI agents to boost your visibility and mentions. However, while it sounds clever, it adds an extra layer of technical complexity and maintenance headaches. Moreover, there's no proof it reliably improves AI visibility or your bottom line in that matter. Not to mention the potential of violating search engine guidelines or penalties in the long run. Our expert recommendation? It's not worth the risk.

Everything At A Glance – Table comparision 

The Takeaway?

GEO platforms don't come equal, and if basic visibility and trend tracking are what you're in the market for, Scrunch AI gets the job done. However, if you're serious about turning AI insights into measurable growth, Bear AI is by far in a league of its own, and it starts at 20% less than Scrunch AI. 

Ready to get noticed by GEO platforms, the smart way? Discover what Bear AI can do for you.

Frequently Asked Questions

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the process of making your content more discoverable and quotable by AI platforms such as ChatGPT, Perplexity, Gemini, and Claude. It helps your brand appear in AI-generated answers and summaries.

Is GEO replacing traditional SEO?

No. While they are different concepts, GEO and SEO work together. While SEO targets human search engines like Google, GEO targets AI engines. 

How long does it take to see GEO results?

Results can appear faster than SEO. Once AI platforms crawl and recognize your content, citations can begin within weeks, depending on the platform’s update cycle.

How can I track if AI engines are mentioning my brand?

You can use tools like Bear AI, Peec AI, Evertune and more to monitor citations and AI-generated mentions across platforms like ChatGPT or Perplexity.

What’s the ROI of GEO compared to SEO?

GEO’s return on investment is measured in brand citations, AI visibility, and referral mentions rather than clicks. The sooner you start, the  stronger brand your trust and content reach will be across AI channels, and GEO tools can help you achieve that.

Can small businesses benefit from GEO?

Absolutely. Using the right GEO platform  goes a long way in levelling the playing field by focusing on content quality and expertise rather than massive backlink networks or ad spend.